WWE running another Network promotion in February - it's free to new subscribers

As the free month of WWE Network for new U.S. subscribers has been cited repeatedly as a reason why the over-the-top service hit one million customers this month, it's no surprise that Vince McMahon is going back to that well.

Signing up on Sunday, February 1st will get you Monday night's post-Raw chat between Stone Cold Steve Austin and Triple H as well as the Fast Lane event which is promising a Sting appearance to build to a WrestleMania showdown with The Game.  Both of those Attitude Era figures are becoming staples of this strategy, as Sting's first-ever WWE appearance came in November at Survivor Series and Austin's interview with McMahon was used as a hook to convert new subscribers into paying ones in early December.

This time, the company's flagship event, March's WrestleMania, is obviously the lure.  Sting will almost certainly be there for his first WWE match against Triple H, and an Austin (non-wrestling) appearance certainly isn't out of the question.

Perhaps most interestingly, there is no mention of the February deal being exclusive to the United States.  WWE.com's story includes a link to their country availability chart, indicating that you can take advantage of this deal even if you're not in the company's home country.  More details on that should follow this initial announcement:

Due to the tremendous response from fans to the free November promotion, WWE will again offer a free month of WWE Network to new subscribers during February in advance of its biggest event of the year, WrestleMania 31 on Sunday, March 29. During the month of February, subscribers will have access to all of WWE Network's programming, including a live podcast hosted by "Stone Cold" Steve Austin this Monday, February 2 featuring Triple H, and the all-new, live pay-per-view event WWE Fast Lane on Sunday, February 22.

"Last November, we offered a free month of WWE Network to new subscribers with great success, helping us reach the one million subscriber milestone," said Michelle Wilson, WWE Chief Revenue & Marketing Officer. "We are excited to extend the same opportunity in February to those who have not yet subscribed, so they can experience all that WWE Network offers right before WrestleMania."

On Tuesday, WWE announced that WWE Network had surpassed one million subscribers just 11 months after launch, making it the fastest-growing digital subscription service.

Like other digital subscription services, such as Netflix and Hulu Plus, fans are able to sign up for WWE Network online by going to WWE.com and can watch WWE Network on their TVs through connected devices such as Sony PlayStation 3, Sony PlayStation 4, Xbox One, Xbox 360, Amazon Fire TV, Apple TV and Roku streaming devices as well as Smart TVs, including Sony and Samsung. The U.S. English language version of WWE Network is available direct to consumers in more than 170 countries and territories, and recently launched in the UK and Ireland.

WWE Network's one-of-a-kind programming includes all 12 WWE pay-per-view events LIVE at no additional charge, plus groundbreaking original series, reality shows, documentaries, classic matches, exclusive coverage of special events and more than 2,000 titles in its video-on-demand library.

Thoughts on this strategy, Cagesiders?  If you're not now and have never been a subscriber, will this get you to give it a look?