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At its U.S. launch, word was that the United Kingdom would have the WWE Network in early 2015.
Then, facing lackluster domestic subscriber numbers, the company announced a much more aggressive international expansion as part of their Summer financial reporting and targeted an October 2014 launch in the U.K.
Now, the company is sending some mixed signals while declaring that they definitely won't be hitting the October date.
Last night on Monday Night Raw, Michael Cole made mention of a November 4 release. But WWE's Twitter account, with a message since duplicated on WWE.com, only says that they'll have more information for British, Irish and Scottish fans come November:
The launch of @WWENetwork in the U.K. will be delayed given discussions with potential partners. A launch date will be announced by Nov. 1.
— WWE Network (@WWENetwork) September 30, 2014
The mention of "potential partners" also has U.K. viewers anxious that Sky Broadcasting may have gotten involved to protect their exclusive distribution of WWE programming, leading to less of the NetFlix-like over-the-top service that American consumers enjoy and more of the pay channel model that Canadians have under WWE's arrangement with Rogers Communicatons, which has received mixed reviews.
Stay tuned for more updates on how and when the WWE's second biggest market will be able to tune in to their biggest venture.