A grand idea for promoting WWE PPV events

Over at Grantland.com, our friend David Shoemaker (or Davis, as WWE identifies him) posted his latest earlier today, a mailbag in anticipation of this coming Sunday night's (June 1, 2014) Payback pay-per-view (PPV) at the Allstate Arena in Chicago, Illinois.

It's worth a look, so click here to check it out.

In it, Shoemaker has a grand idea for promoting WWE PPV events in the future.

I know this is heresy, but my dream for the future of WWE PPVs (or special events or whatever) is UFC-style, big-match pimping. WWE 154: Evolution vs. Shield would get me more excited than Payback ever will. (And it would force WWE to keep the title scene in flux.) At least, they could switch up the names for all but the big four or five PPVs like they used to with the In Your House titles, like calling this one Retribution: A WWE Supercard. That would solve the problem of using "pay-per-view" by eliminating it altogether.

It isn't likely we'll ever see this come into practice but wouldn't it be far preferable to generic names like Payback or Battleground? It would force WWE to offer compelling match-ups while keeping them fresh at the top of the card.

Then again, just think of the number of shows with "John Cena" in the headline.

Go read Shoemaker's mailbag (here) and tell us what you think of his idea in the comments section below.