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Lana's brilliant strategy to sell Rusev t-shirts

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Traditionally, heels don't sell merchandise in pro wrestling. There's some character motivation there but it's also hardly viable financially. After all, if the idea is to hate a wrestler's stinking guts, why on Earth would one spend their hard earned money to sport said wrestler's merchandise? Theoretically, that gives a company little motivation to produce any merchandise featuring said wrestler.

Despite this, WWE is selling this Rusev t-shirt:

Rusev Crush

And Lana has a brilliant strategy to get fans to buy it:

We eagerly await a fan video attempting to get a picture with Lana and her viciously striking them down for not sporting the proper attire.

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