As WWE continues to figure out the business of making money with their subscription-based, over-the-top streaming service WWE Network, the following message was sent to subscribers today concerning advertisments on the Network:
Dear WWE Network Subscriber,
Today WWE Network will begin to run limited video advertisements.
Here's what you can expect:
• No commercial breaks during scheduled programming
• Limited advertising between shows
• Occasional advertising before our video-on-demand content
If you have any questions regarding your subscription, please visit wwe.com/help. Thank you for being a WWE Network subscriber.
WWE Network Support
In-house ads for merchandise and upcoming events were already present on the service, so presumably this signals advertising from third-party sponsors. While annoying, ads are already part of the experience for Hulu Plus, another streaming service with a subscription fee, and at least WWE is saying that the new ads on the Network won't interrupt programming.
Time will tell how much ads interfere with content, or if selling ads (something often stated as a challenge for the company's broadcast partners) will help the Network turn the corner to profitability.
What are your thoughts on this, Cagesiders? Would it keep you from getting or renewing a subscription to WWE Network?