Chris Jericho believes WWE should have Ryback win the title from CM Punk at Hell in a Cell

This just sounds crazy.

But maybe it's not so crazy after all.

Part-time WWE superstar and former champion Chris Jericho was a recent guest on the Busted Open radio show on Sirius 92 and the subject of Ryback challenging CM Punk for the title at Hell in a Cell this Sunday night in Atlanta came up.

And Jericho thinks Ryback should win.

Let's hear his case (transcription via PW Torch):

"I don't know anything and I don't work for the WWE. I haven't talked to Vince (McMahon) in about a month. But, this is the chance to make a new star instantly. This is not a guy that we see that builds his way to the top and fans get behind him slowly but surely. You want to pick a new guy? Have him beat C.M. Punk this week."

Okay, sure, but what about Punk's long title reign leading into his match against The Rock at Royal Rumble in January. Surely they wouldn't sacrifice that, right?

"Who gives a shit about Punk's title reign? It means nothing. Here is a chance to take a guy who people are getting behind. If he beats Punk at Hell in A Cell and after three hundred and thirty-seven days or whatever and Punk is finally beaten, people are going to start to take notice of this guy. Those who don't watch Raw are going to tune in to see what's going on. Ryback beats everybody. Ryback faces Rock at Royal Rumble. What happens if a couple of weeks before that something goes on with Ryback and Undertaker got involved in the Rock match? What if Rock wins the title and goes on to face Cena, as expected, and what if it's Ryback vs. Undertaker at WrestleMania? What if Ryback beats Undertaker at WrestleMania? You have a new star for the next ten years to headline pay-per views and main events."

Now that has to be crazy talk.

Right?

Maybe not. Jericho would go on to say "heels are built to lose" and Punk can simply go out the next night and heel it up for the crowd, bitching and complaining about he lost illegitimately or something like that. There are any number of ways to execute that and keep Punk with all his heat leading into whatever he's going to be doing.

The same can't be said for Ryback.

Again, this goes back to WWE booking itself into a corner, due largely to the fact that the company hasn't actually created stars big enough to occupy these prime slots. But now they might actually have one and the way to cultivate that and keep pushing him until he's really over is to give the title by having him beat a guy who has made a big deal about holding it for over 300 some days now.

There's a lot to risk there but Jericho makes some good points. Anyone think WWE should proceed as Jericho says? Or does Punk need to come out of Hell in a Cell with the belt still in his grasp?