WrestleMania is kind of a big deal, we know this much. It's so big, in fact, and can have such a strong economic impact, that potential cities campaign for it to come to their neck of the woods.
This past year, WrestleMania 28 hit Miami, Florida, and according to a press release from WWE, it made over $100 million for the city.
STAMFORD, Conn., October 15, 2012 - WWE® (NYSE: WWE) announced today that WrestleMania 28 generated a record-breaking $102.7 million in economic impact for the city of Miami and Miami-Dade County this past April, according to a study conducted by the Enigma Research Corporation.
This new record for WrestleMania's economic impact represents a $40 million increase over WrestleMania 27 in Atlanta. WrestleMania 28 also generated approximately $15.3 million in local, state and county taxes.
"WrestleMania Week brought tens-of-thousands of fans from across the globe to sample the beautiful hotels, restaurants and businesses of Miami," said Jose "Pepe" Diaz, Miami-Dade County Commissioner and Chairman of the Miami-Dade Sports Commission. "Our economy, as well as our community, significantly benefited from the week of events, and we thank WWE for shining their international spotlight on our wonderful city."
"We are thrilled that Miami and the state of Florida were the recipients of WrestleMania's largest economic impact ever. This result is a testament to that community's hard work and extensive planning," said John P. Saboor, Senior Vice President of Special Events for WWE. "Commissioner Diaz and all of our public and private sector partners did an exceptional job of welcoming our fans from around the world for WWE's largest annual celebration. We now turn our focus to the New York/New Jersey region for what will assuredly be a historic WrestleMania 29."
A capacity crowd of 78,363 fans from all 50 states and 36 countries attended WWE's pop-culture extravaganza this past April. Key highlights from the study include:
- $102.7 million of direct, indirect and induced impact derived from spending by
non-locals visiting specifically for WrestleMania XXVIII.
- 71% of fans that attended WrestleMania were from outside the Miami area and stayed an average of four nights.
- The economic impact derived from WrestleMania Week was equal to the creation of 1,020 full-time jobs for the area.
- $6.9 million was spent by non-locals at Miami and Miami-Dade County restaurants.
Next year, WrestleMania 29 will take place Sunday, April 7 at MetLife Stadium in East Rutherford, NJ. The event will be broadcast on pay-per-view, and viewed in more than 100 countries.
Those are really astounding numbers and they showcase just how big the event is every year. Somehow, despite all the various issues surrounding the product and pro wrestling generally remaining stagnant as a business for a couple years now, WrestleMania continues to grow and prosper.
At this point, it's a stand alone event that doesn't need the industry to be strong.