Thursday nights are never going to beat Mondays, but this is not the kind of number WWE is looking for with SmackDown.
This week's episode, broadcast on Mar. 10, was the lowest rated since the show moved from SyFy to USA. With 2.186 million viewers and a .65 rating in the 18 - 49 year old demographic, SmackDown dropped 12% of its audience from last week's 2.491 million and 16% of it's ratings from Mar 3's .77 in the same demographic.
More troubling, these were the lowest rating for a non-holiday episode since Dec. 10 of last year back on SyFy.
If there's a bright spot, it might be that most of the programming which finished ahead of WWE on Thursday was related to the ongoing Republican Presidential primary circus. The GOP debate on CNN won the night, and the pre and post debate shows were among the programs ahead of #6 SmackDown.
Still, heading into WrestleMania, setting new lows can't be part of the plan.
No wonder Vince McMahon is always talking about YouTube...