Add JBL vs. Bill Simmons to the 'hot angles' for the last WWE Raw before WrestleMania

Somebody in Creative really liked how that Jon Stewart angle panned out.

With rumors swirling that Twitter sniping between Curtis Axel and Snoop Dogg will result in some celebrity vs. sports entertainer hijinks on the next episode of Monday Night Raw, the other guest star for the 'go home' show for WrestleMania 31 took at shot at analyst John Bradshaw Layfield:

It's too bad you can't read. RT @JCLayfield: Best day ever!!! Just got my copy of @BookerT5x new book!!! pic.twitter.com/wVbOT443IJ

— Bill Simmons (@BillSimmons) March 17, 2015

And JBL has fired back with a couple of his own back to ESPN personality and Grantland.com founder Bill Simmons:

Hope I can get this can through customs from Bermuda. Gonna need it at LA @WWE Raw, plan on opening it when I see @BillSimmons #WhooopAss

— John Layfield (@JCLayfield) March 21, 2015

The second half of Wales v Italy will look like a picnic compared to when I get @BillSimmons @espn @Grantland33 at @wwe Raw. #whoBookedHIm

— John Layfield (@JCLayfield) March 21, 2015

Because nothing sells pay-per-view (PPV) and Network subscriptions like tension between announcers.

I guess the plan is to get as much mainstream press as possible while playing up the crossover appeal of their biggest show of the year.  But the cranky old wrestling fan in me wishes they'd keep this away from the Super Bowl of the form.

Excited to see the Wrestling God bicker with the Innovator of Extreme (online pop culture commentary)?