Jim Ross blogs on the importance of go home shows to major events like Royal Rumble

WWE has one more episode of Monday Night Raw to promote the Royal Rumble pay-per-view (PPV) event scheduled for this Sun., Jan. 27, 2013, at the US Airways Center in Phoenix, Arizona. It goes down later tonight in San Jose, California, and features all the heavy hitters on the roster appearing to (hopefully) bring us an entertaining preview of this weekend's big show.

That's a message Hall of Famer Jim Ross wanted to relay in a recent blog post. Raw tonight is incredibly important to sell viewers on why we should want to shell out money later this week:

"These 'go home' shows should put added pressure and a keen sense of urgency on every one involved in the event. Camera men, techs, talents, broadcasters, etc. should all be prepared to up their game tonight so that it leaves the viewer wanting more and with more questions than answers. The object of tonight's Raw is simple...sell the Royal Rumble in as an entertaining way as possible. If this show is approached as 'business as usual,' then there's a good chance that those with that mindset need to either be turned out to pasture or have a fire lighted under their backside."

I think it's safe to say that we're all hoping for one epic confrontation from The Rock and CM Punk, promo, brawl, or otherwise, as well as a bit more information on the Royal Rumble match itself, such as whether or not The Shield will enter the match.

Either way, excitement reigns supreme ... for now. Let's hope everyone at WWE does like Ross says and makes the most of the final three hours they get for the flagship program before this weekend.

Remember, too, you can follow along with Raw tonight with all your favorite Cagesiders by clicking right here.