CM Punk vs Ryback set for WWE Hell in a Cell on Oct. 28

Feed him Punk.

We now have confirmation that John Cena isn't healthy enough to have a match with CM Punk at the WWE Hell in a Cell pay-per-view (PPV) event scheduled for Sun., Oct. 28, 2012, in Atlanta, Georgia. His elbow surgery revealed worse damage than originally thought and his big Twitter promo on WWE.com for erroneously reporting he would be healed up in a matter of a couple weeks now looks honest.

He said he would be out for around six, which would mean missing Hell in a Cell. Well, he's missing Hell in a Cell.

It was revealed on tonight's episode of Monday Night Raw in Nashville (which was a god awful crowd) that Ryback would be getting the WWE championship match against Punk at the PPV in two weeks.

They set this up in the smartest way possible. They had Vince McMahon tease who he would pick all night, leading to the big reveal in a contract signing in the main event slot on the show. He brought out Punk, Ryback and Cena only to have Cena cut a promo telling Punk he needs to get his ass kicked and Ryback is the right man for the job. So he put "Big Hungry" over in a major way, leading a loud chant of "FEED ME MORE" that completely blew the roof off the Bridgestone Arena.

Ryback then signed the contract before smashing Punk's head into the table and hitting Shell Shocked, to raucous cheer.

This presents an interesting dilemma for WWE. Ryback is built solely on his undefeated run and the fact that he's run through nearly every opponent. Because there's no chance he's leaving with the belt at Hell in a Cell, how will the promotion handle the booking here?

Does Punk beat him clean? Is there a run-in from a Paul Heyman guy? Does Brock Lesnar return at the show to aid Punk?

All interesting questions we'll find out the answer to in a couple weeks.