The marketing budget for Hercules, the film out today starring The Rock, was such that commercials seemed to play on a non-stop loop. Most of those commercials featured a moment in the movie with Hercules, played, of course, by The Rock, accepting the fact that he's a god by dramatically screaming "I AM HERCULEEEEEESSSSS!!!!"
According to Rock himself in the clip above, he blacked out on set while filming that spot.
Everyone in the clip is hilarious talking about this.
Enjoy!