2K is consistently strong in its marketing efforts for its video game offerings but this latest entry, a one minute commercial featuring John Cena narrating an abridged version of Dylan Thomas' "Do Not Go Gentle Into That Good Night" to promote WWE 2K15, is absolutely outstanding.
Who knew Cena would prove to be such a good voice actor? His tone and timing is perfect here.
For those wondering, here is Thomas' complete poem that provided the source material for the video:
Do not go gentle into that good night,
Old age should burn and rage at close of day;
Rage, rage against the dying of the light.Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.And you, my father, there on the sad height,
Curse, bless me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.