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The numbers are in for last night’s Thursday night lineup and Impact viewership dropped back down this week. Viewership came in at 101K, down from 129K. The rating number that indicates the prime 18 - 49 year old demographic tumbled even further - from 0.05 to 0.01.
This week was anchored by an X Division title match between Brian Cage and Sami Callihan. They also advertised both the world champion and Knockouts champion in action.
They were up against a very good football game that was competitive until the end. The later portion of that game aired against the first hour of Impact and probably took much of that 18 - 49 year old demo. (That’s the demo that advertisers find more important.)
Next week is Thanksgiving so don’t expect any real improvement.
The numbers from the last month:
- This week: 101K / 0.01
- Nov. 8: 129K / 0.05
- Nov. 1: 105K / 0.04
- Oct. 25: 98K / 0.04
- Oct. 18: 189K / 0.04
You can find a recap of this week’s show here.