The race to capture the Indian pro wrestling market is on.
WWE made a big splash by putting one of their top titles on Jinder Mahal (and releasing a shirt for him) at the same time they launched their online merchandise store in the second-most populous country on Earth.
Impact Wrestling is going a step further, as they’ll be taping four weeks of their flagship television show in country on Tuesday, May 30 and Wednesday, May 31. These shows will cover the final build to their Slammiversary pay-per-view (PPV), coming up July 2 in Orlando.
As such, Anthem has flown pretty much the whole roster to Mumbai for the shows. PWInsider reports that Bobby Lashley, Alberto el Patron, Low Ki, Mahabali Shera, Swoggle, Braxton Sutter, Allie, Rosemary, Moose, James Storm, ECE3, Laurel Van Ness, KM, Suicide (Caleb Konley), Sienna, Eli Drake, Trevor Lee, Eddie Edwards, Davey Richards, Rockstar Spud, Trevor Lee, Chris Adonis, Jeff Jarrett, Bruce Prichard, Jeremy Borash and Josh Mathews will all be there. The company is also said to be working to bring in a few performers from their Japanese partners, Pro Wrestling NOAH.
It’s a pretty bold move. Time will tell if it pays off for them, but at least it’s better publicity than the other Impact-related story which has been dominating headlines...