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Like a House Afire: Selling WWE Network

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Welcome to another episode of Like a House Afire, a weekly-ish video-cast that runs down some hot topics in the world of pro wrestling with opinion and analysis from yours truly.

Live content, a record number of subscriber and more marked a big week for Vince McMahon's latest innovation. A year since its introduction, here's a look at how it's marketed, what's worked & what hasn't in terms of content & promotion and how Vince's obsession with being in the 'entertainment' business isn't helping.

Here's some background on the buzz that drove this episode:

Extreme Rules surprises

Mis-steps in how WWE handled King of the Ring

Financial reports cover subscriber number, promotional months & future plans; conference call talk of price increases & other development

Talk of more Tuesday night live specials?

Live! with Chris Jericho featuring Stephanie McMahon review

Hope you enjoy the show, and please hit us up in the comments with your thoughts, feedback, questions or suggestions.

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