AEW donating all of the reported $100K they made for Texas Chainsaw Massacre match to charity

AEW’s Texas Chainsaw Massacre Deathmatch — a marketing-driven effort sponsored by the makers of the new Texas Chainsaw Massacre video game — was widely panned by online wrestling fans & pundits* after it went down on Dynamite last night (Aug. 16).

Tony Khan’s announcement he’s donating all the proceeds his company received to the Maui Food Bank probably isn’t going to change anyone’s opinion of the ten minutes they spent watching Jeff Jarrett’s Leatherface-assisted championship victory over Jeff Hardy. But it’s a welcome move, and just might dull those criticisms a bit.

So there’s no confusion about what “proceeds” means, those in attendance at Nashville’s Bridgestone Arena report Khan told the crowd it meant “every dime” AEW got for the match. On Wrestling Observer Radio, Dave Meltzer said he heard that “was a big number. It was over a $100,000 sponsorship.”

Maui Food Bank, the charity all of AEW’s Fight for the Fallen shows this week are promoting as they work to help people impacted by the wildfires on Hawaii’s second biggest island that have killed more than 100 people, certainly isn’t going to complain.

* Personally, I was among the minority who enjoyed it for what it was. What can I say, I like the occasional splash of ridiculous in my pro wrestling cocktail. And if you’re going to put Jarrett and the Hardys on my screen in 2023, I’d prefer it being in something like this than anything I have to take remotely seriously.