During the pandemic, wrestling fans only had television ratings to obsess over.
But with the easing/lifting of COVID restrictions happening in the United States (and many places around the world) and the return of touring for live events with crowds, we can add ticket sales to the conversation!
A frequent focus of those conversations pre-March 2020 was on how quickly AEW could sell out arenas. Which makes sense. In addition to the “WWE war” elements, one reason the company exists was an internet bet about how big a building Cody Rhodes & The Young Bucks could fill.
Well, for this year’s All Out, they quickly moved all the tickets for the same venue that hosted ALL IN back in 2018. The building in Hoffman Estates, Illinois is now called NOW Arena (it used to be Sears Centre), but it still holds ~10K people. And that’s how many will be in the building Labor Day weekend.
#AEW returns to Pay Per View, LIVE Sunday, September 5, 2021 from a SOLD OUT @NOW_Arena in Chicago for #AEWAllOut— All Elite Wrestling (@AEW) July 9, 2021
Available on all major providers, @FiteTV (internationally) & @BleacherReport pic.twitter.com/yl96OCS2mL
If the company touting the quick sellout - and reports indicate they sold almost all of those tickets during yesterday’s pre-sale - isn’t enough of a return to normalcy for you, rest assured there are already prominent voices saying they could have sold out a bigger building. And people accusing those people of being schills, and the cycle continues.
Lots of fans like myself find these elements of the wrestling business interesting. Everybody should keep things in perspective though. But I digress...
Bottom line is, if you want a seat at All Out 2021, you’re gonna have to hit the secondary market.