In March, AEW partnered with Cinemark and aired its Revolution PPV on closed circuit in select theaters.
We never got specifics about how much revenue they generated from $20 tickets to view the show in that setting (Wrestlenomics report on the PPV didn’t have the theater money broken out).
But it must have done pretty well, because they’re doing it again for Double or Nothing later this month.
AEW Partners with Cinemark Theatres to Host “DOUBLE OR NOTHING” PPV Event in Select Theatres on May 30
— Joe Hand Promotions Creating In-Theatre Experience for Wrestling Fans —
May 18, 2021 – Building on a successful partnership, All Elite Wrestling (AEW) is once again teaming with Cinemark Theatres to showcase the upcoming DOUBLE OR NOTHING PPV event live in select theatres on Sunday, May 30, beginning at 7 p.m. ET.
Fans around the country can experience the energy of DOUBLE OR NOTHING on the giant screen by purchasing tickets for $20 at Cinemark.com or on the Cinemark app. The highly anticipated event kicks off at 7 p.m. ET with an hour-long pre-show special, followed by the stacked main card matches at 8 p.m. ET.
Joe Hand Productions will also ensure that fans enjoy a premium in-theatre experience during the show. Fans can enjoy special concession packages, including a large soda and medium popcorn combo for $5; $2 off draft beer; and $1 off a chicken sandwich or hot dog, in each case, where available.
To locate Cinemark theatres showing DOUBLE OR NOTHING, fans can check the Joe Hand Promotions Watch Party app: joehandpromotions.com/venue-search.
“Cinemark did a great job showcasing our REVOLUTION event in March, and we’re looking forward to safely delivering another adrenaline-fueled evening for our fans next Sunday night,” said Tony Khan, CEO, GM and Head of Creative of AEW. “There’s nothing better than watching major wrestling events with other fans, and we’re thrilled to provide the camaraderie of experiencing DOUBLE OR NOTHING on big screens across the nation.”
“It’s fantastic to be able to connect terrific content providers like AEW with innovative companies like Cinemark to have wrestling fans experience DOUBLE OR NOTHING in the comfort of a Cinemark Theatre with great food and beverage options,” said Joe Hand, Jr., President of Joe Hand Promotions.
If March did well, the Memorial Day weekend show figures to do better. Not so much because it’s a bigger or better card, but because we’re two-plus months farther along with vaccinations and people generally easing themselves back into pre-COVID activities.
We’ll see how they do. In the meantime, here’s that card:
- Kenny Omega (c) vs. PAC vs. Orange Cassidy for the AEW championshio
- Dr. Britt Baker, D.M.D. vs. Hikaru Shida (c) for the Women’s title
- Hangman Page vs. Brian Cage
- Cody Rhodes vs. Anthony Ogogo
- Casino Battle Royale (Christian Cage, Matt Sydal, TDB)
AEW says they’ll unveil the rest of the card on Dynamite tomorrow night (May 19).