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Double or Nothing will be a tough sell for AEW

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AEW’s Double or Nothing event will take place on May 23, and you can order it on traditional pay-per-view (PPV) or from services like Fite.tv or B/R Live.

Considering all the economic hardships that have been created by the ongoing coronavirus pandemic, and the fact that AEW had to significantly alter its storyline plans (such as postponing Blood & Guts) due to roster restrictions and changes to its taping schedule, this event is going to be a tough sell at the $50 price point currently advertised at B/R Live.

AEW announced more matches for the card on last night’s (May 6) episode of Dynamite, so let’s run it down to see what you’ll get for your 50 bucks:

  • Cody Rhodes vs. Lance Archer (winner gets the TNT championship)
  • Jon Moxley vs. Brodie Lee (AEW world championship match)
  • MJF vs. Jungle Boy
  • Casino Ladder match (winner earns a future shot at the AEW world title)

A 4-way women’s match (Shida vs. Statlander vs. Baker vs. Ford) will take place on next week’s Dynamite, that commentary hyped will “almost certainly have world title implications.” So there’s a pretty good chance that Nyla Rose will defend the AEW women’s championship at Double or Nothing against the winner of that 4-way match.

AEW still has two episodes of Dynamite remaining to book the rest of their available roster for the PPV, including top stars like Chris Jericho, Kenny Omega, Matt Hardy, Darby Allin, and Shawn Spears Orange Cassidy.

From where I’m sitting, the main event of this card should probably be Cody’s match with Archer. As the culmination of a championship tournament, it has the best build of any match on this card. The other matches were all created this week, essentially. That includes the world title match of Moxley vs. Lee. AEW will need to pull off some great angles on television over the next two weeks to present that match as one that is worth the price of admission of their PPV. Whatever Jericho is doing on this card should also be given a heavy focus, because he is the biggest star in the company, alongside Moxley.

Are you interested in purchasing Double or Nothing right now? If not, what matches should AEW add to the card that might convince you to change your mind?