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ALL IN’s numbers look pretty impressive

Facts and figures are starting to roll in to go along with the glowing reviews of ALL IN, Cody Rhodes and The Young Bucks’ independent wrestling supershow which took place in Chicago on Sat., Sept. 1. And they’re pretty impressive.

When the show sold out in about 30 minutes back in May, some pointed to scalpers and speculators, questioning whether ALL IN would pack the Sears Centre. As anyone who was in the building or watched on pay-per-view (PPV) can tell you, the place was pretty packed. The final announced attendance of 11,263 backs that up.

PPV buys won’t be in for a while, but we do have ratings and viewership information for Zero Hour, the pre-show which aired on cable channel WGN America. The hour, which featured the Over Budget Battle Royal and a tag match between the Briscoes and SCU, was watched by 196,000 people, and pulled a rating of .8 from the 18 - 49 demographic (according to Showbuzz Daily). That’s in the range Impact Wrestling usually performs on Thursday nights, despite its 6PM Eastern start falling outside of prime time and going against millions watching the first Saturday of college football. It was the only show on WGN America to finish in the “Top 150 Original Cable Telecasts” for Sept. 1, so the network likely isn’t complaining.

The last figure I’ve seen bandied about is the one which wows me the most, even though I don’t have a frame of reference or comparison point. But indie wrestler Arik Cannon’s congratulatory tweet to the Being The Elite trio includes a merch sales figure which looks pretty crazy:

“417,430 - The number of t-shirts they sold in just 4 months!!!”

I wonder how they pulled that off?

Can’t knock the hustle.

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