Mexico’s AAA has tried a lot of things to make in-roads into the U.S. market, including providing their signature pay-per-view (PPV) event, Triplemanía, in English. That didn’t go too well, but the announcement they will stream this Saturday, Aug. 26’s 25th anniversary edition for free via the popular video game social site Twitch, might do the trick.
Thanks to some of their other efforts like Lucha Underground and their partnership with Global Force, a lot of the names on the card will be familiar to American fans. Will it translate into views and, eventually, money?
You tell us. Here’s the press release:
Twitch to Livestream AAA Lucha Libre Worldwide’s Triplemania XXV, Bringing One of Wrestling’s Biggest Events to Global Audience
Triplemania XXV to be broadcast with commentary in English and Spanish with pre-show marathon featuring "best of" matches from previous Triplemania events
SAN FRANCISCO – August 23, 2017 - The Triplemania pre-show marathon on Twitch starts on August 24 at 3:00 p.m. PDT, with the live broadcast of Triplemania XXV beginning on August 26 from 5:00 p.m.-10:00 p.m. PDT. During the stream, viewers will find emotes themed after the event and various wrestlers enabling them to show their support in chat.
The fast action wrestling style of Lucha Libre AAA Worldwide offers wrestling fans the chance to see some of the world’s greatest luchador wrestlers such as Johnny Mundo, Dr. Wagner Jr., La Parka, Psycho Clown, Super Fly and Drago. It showcases the highly entertaining lucha libre-style of wrestling, focusing on rapid sequences of chain and grapple wrestling maneuvers, as well as high-flying offence from the top ropes.
"We are very excited by the reaction of our fans to the ‘match of the decade’ between Dr. Wagner Jr. and Psycho Clown,” said Dorian Roldán, Vice President of Lucha Libre AAA Worldwide commented. “This is why we decided to partner with Twitch to livestream Triplemania XXV exclusively on their platform and mobile applications. Since we both share a passion to innovate, we look forward to having Twitch broadcast our show around the world.”
The partnership with AAA Worldwide is the latest in a growing movement of professional wrestling circuits streaming their content on Twitch. The trend began when wrestling fans urged their favorite organizations to bring their shows to Twitch. By embracing wrestling, it reflects Twitch’s growing commitment to emerging content that has surfaced from its gaming community.
“We have recently seen the Twitch community rally around wrestling content since the sport is also entertainment-driven with engaging personalities and supported by passionate fans,” said Emmett Shear, CEO at Twitch. “With AAA Worldwide being among the industry’s biggest wrestling organizations and lucha libre holding a special place in pop culture, our involvement with Triplemania XXV marks a fun and fascinating milestone.”
“The most significant part of this event is we are combining the rich tradition and heritage of Mexican lucha libre with the digital engagement and participation of the Twitch experience,"adds Christian Borneman, Director Latin America, Twitch. "By livestreaming this amazing content to fans worldwide, we are providing a new way to engage with one of LATAM’s most unique and compelling cultural offerings."