During an interview with Ad Week, Stephanie McMahon spoke on her role within WWE and how exactly she can improve perception of the company to a wider audience. She was refreshingly candid, considering:
"To the non-initiated there are definitely misperceptions about our brand. That's one of my jobs as Chief Brand Officer is to go out there and educate people. It still may not be someone's cup of tea. I mean, we're not going to appeal to everybody. But it's a heck of a lot of fun. If I can get someone to come to a show, that's the best way for me to sell them on what we are because they experience it. You have the opportunity to look around... it's our company's mission to put smiles on people's faces."
Sure, she closes with the company line but the idea that WWE can’t appeal to everybody is a different take on the old marketing push that the product is good for kids and adults alike. It’s a family friendly show and all that.
Considering the huge drop off in ratings over the past few years, perhaps it would be smart if WWE focused more on appealing to those who are willing to give them a chance.