I’ll just come right out and say it: Kevin Owens is quite possibly my favorite person to come to WWE in a good while.
That statement, however, is two-fold. Notice how I didn’t use the term "superstar" exclusively. The reason I am so fond of the man known to the WWE universe as Kevin Owens is half because of just that, Kevin Owens, and half who he is known as to the people in his world, Kevin Steen.
Let’s start with the easy persona to diagnose since it is put on display for us week in and week out on worldwide television, Kevin Owens. Plain and simple, Kevin Owens is a heel. An old school-type heel with background, substance, and purpose. Unlike a lot of the wonky storylines WWE has been known for in the Reality Era, there is almost always a story with the Owens character.
His feuds with Sami Zayn and John Cena had a backstory; he didn’t just feud with them because "reasons", he had a purpose and a goal for each of them and that purpose was laid out in black and white for the audience to realize and understand wholeheartedly.
To go along with that, he is a professional at drawing heat unlike most "heels" in today’s WWE. His only rival in my opinion for being a true blue heel is The Miz because they both go out each week with the sole purpose to make you hate his guts.
He wants to be hated, despised, chanted against, and he will do whatever it takes to obtain that. Just look at the two feuds I mentioned, who did he go after? The most beloved fan-favorite icon in NXT in Zayn and the most child-adored superhero-esque good-guy in WWE in Cena. He does it, does it well, and does it how it used to be done, which is simple and effective.
He mocks his opponents, imitating their signature gestures that the crowd loves, berating them verbally in the middle of the match, screaming manically at them to the point of foaming at the mouth, stealing their finishing moves with a smirk showing he knows exactly what he is doing.
He even refuses to break kayfabe on social media, bashing enemies on his Twitter feed for everything from comments about his integrity to grammatical errors in their insults (it is really entertaining I suggest you follow him if you don’t already). And at shows, he goes after the crowd, firing back at their chants and negative attitudes toward him, and responds so perfectly and with purpose.
That word I keep repeating is probably the subliminal truth to why he is the perfect heel: everything he does has purpose, which is a real issue with WWE stories as of late. But that is another argument for another day.
Not to mention, Owens is so much fun to watch in the ring. The first time I saw him jump from the second to the top rope while doing a twist in mid-air into a moonsault almost simultaneously my jaw dropped to the floor. His moves are innovative, creative, devastating, and unexpectedly athletic for a man of his stature. Everything he does is done with brutal and ruthless intent, the man does not hold back with his attacks and his selling.
Now to the second part of why the man is so awesome. Here I switch to talking about Kevin Steen, not Kevin Owens. Never once has Kevin Owens hidden why he does everything he does; his motivation and inspiration and why he strives to be the best at what he does, and that is the family of Kevin Steen. He is a family man who will do anything and everything for the well-being of his wife and children.
The undying love of his family I am sure is matched by other superstars, but nobody expresses that undying love in a public manner as often as he does. His in-ring name is even a homage to his son, Owen (as well as Owen Hart as I accidentally omitted before). Every once in a while you see him break kayfabe to show his pure love for his family like you see below, and the fact he is not afraid to risk his character because he has no issue letting the world know how much he adores his family is a truly awesome quality in both a WWE superstar and a human being as a whole.
Kevin (Steen) Owens is the best thing to happen to WWE in a while. He has truly honed his character over his long history in professional wrestling and it shows both in his microphone and in-ring skills. He is a master heel, someone who doesn’t pander to the crowd just to stay in the spotlight or beg for attention to stay relevant.
He is who he is, and he knows it, and he is not afraid to let the world know it either. He is going to be a big deal for a long time in WWE as long as the powers at be notice how special of a talent he truly is and use him appropriately. But as long as he keeps doing what he is doing, he should be fine.
Just keep it up Kevin, and Fight Owens Fight.