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While everyone was looking at Nikki Bella, WWE World Heavyweight Champion Seth Rollins set a championship longevity record of his own. At 184 days (and counting), Rollins has now held a world title longer than anyone whose reign has begun by successfully cashing in the Money in the Bank briefcase.
Almost a month ago, Rollins' reign passed the previous record-holder, The Miz, who held the WWE Championship for 160 days after cashing in. Next-longest is Kane, who held the World Heavyweight Championship for 154 days after cashing in.
Rollins will certainly be adding to his longevity record, which should stretch through Hell in a Cell at the very least. This is a pretty strong reminder of how short the Money in the Bank cash-in reigns tend to be. However, there is one thing to keep in mind: the man Rollins won the championship from, Brock Lesnar, had his reign halted at 224 days. Lesnar is the only person to hold the title longer than Rollins since CM Punk's 434-day title reign.
In fact, Rollins has the fourth-longest title reign -- period -- since 2008. John Cena's third title reign that began in 2006 lasted 380 days. Randy Orton's reign that began at Backlash in Oct. 2007 lasted 203 days. Triple H won the title from Orton at Backlash in 2008 and held it 210 days. Since then, it's been Punk, Lesnar ... and Rollins.