Finn Bálor vs. Kevin Owens was easily the best match on this morning's WWE Network special Beast in the East from Tokyo, Japan. Some are calling it a Match of the Year candidate.
WWE Vice-President and proud NXT chief Triple H was certainly pumped for it, and the title change that occured after the Irishman pinned Owens to become the seventh champion in the promotion's history. Maybe he was a little too excited though, since he or his social media team forgot about the time delay on the broadcast and Tweeted this out about a minute before the finish aired live...
LIVE on #Periscope: @wwebalor is your new #NXTChampion! #WWETokyo #BeastInTheEast https://t.co/LBAT4Tb8Zg— Triple H (@TripleH) July 4, 2015
It's not that the outcome was in a whole lot of doubt. Everyone who watches WWE know that KO is headed to the main roster full-time, and it was unlikely the company would produce a 30 minute documentary on Finn and his relationship to Japan only to have him fall short in the Ryougoku Sumo Hall.
But the match was built on near falls, including one of the better ones in recent memory when Owens kicked out after a Coup de Grâce earlier, so learning that the end was close from the kayfabe COO took a little of the thrill out of the moment.
And I wasn't the only one who thought so...
@TripleH @wwebalor you spoiled it— megan(@paulsxlevesque) July 4, 2015
@tripleh Idiot! we are on delay!— Paul Cargill (@paulcargill) July 4, 2015
@TripleH @wwebalor You’re ahead of the network. :)— Kenneth McAndrew(@kmac23va) July 4, 2015
@TripleH DID YOU FORGET ABOUT THE TIME DELAY!?— Paul Yorke(@OriginalSpanner) July 4, 2015
@TripleH @wwebalor Next time Hunter just wait at least a minute till you tweet out the winner!— Peter (@Peter_K91) July 4, 2015
@TripleH thank you for spoiling the ending for us the network has a delay!— #HitHard(@Roxymaniaaa) July 4, 2015
@TripleH that sucked. I shouldn't have opened that. Took the excitement away.— danewild(@danewild) July 4, 2015
@TripleH @wwebalor great lesson on how not to use social media trips..... #SpoilersMuch #BeastInTheEast— Martin (@mallen3791) July 4, 2015
Live on #Periscope #NXTChampion #WWETokyo #BeastInTheEast @TripleH ruins the ending— Ford WilmothII (@ImBuiltFordTuff) July 4, 2015
@TripleH @wwebalor Awwwcome on man!!! :P— The Wrestling Mania (@WrestlingMANIAx) July 4, 2015
You get the idea.
Again, not a huge deal. The solution to the problem is simple - put down your phone or stay off of Twitter during big matches that the company, its employees and marketers are likely to be anxious to promote.
But when social media is key to your growth strategies, you routinely encourage fans to be on Twitter for an enhanced viewing experience, and you sell yourself to distribution partners as a company that provides a one-of-a-kind live broadcast...these are the kind of snafus that just shouldn't happen.
Still a great match, and takes nothing away from great work by Owens and Bálor.