clock menu more-arrow no yes

Filed under:

WWE touts WrestleMania's economic impact for host cities amidst 'record demand' for Texas tickets

New, comments

If you buy something from an SB Nation link, Vox Media may earn a commission. See our ethics statement.

Tickets for April 3, 2016's WrestleMania in Arlington, Texas are available today via a Ticetmaster presale (where a password, in this case WWEVIP, will let you purchase seats before the general public), and WWE is marking the occassion by letting future potential host cities know just how good it is for their bottom line to have the company's biggest show of the year in their area.

A press release this morning announced that WrestleMania 31 was the fourth consecutive Mania to generate more than one hundred million in economic impact (consisting of things like hotel, restaurant/bar and tax revenue made from attendees). Santa Clara and San Jose, California's reported $132 million was the second highest impact a WrestleMania has ever had for the host city/cities.

Numbers like these speak to the success WWE has had in transforming their annual Spring stadium show into more than just a one night affair, but "WrestleMania Week" with interactive exhibits and supporting events like the Hall of Fame induction ceremony on Saturday night and, this year, NXT shows nearby.

Of course, the press release doesn't mention that the week has become a focal point for numerous independent promotions, including Ring of Honor (ROH). With their partnership with the WWNLive family of promotions, however, it will be interesting to see if shows from Evolve, Shine and others are coordinated to support rather than compete with WWE's WrestleMania programming.

Another sign that it's working is that Mania has become, more than ever, a date that fans worldwide circle on their calendars and plan their attendance in advance. Indicative of that is the reported volume of hits Ticketmaster is getting for today's pre-sale:

Running next year's show in the 100,000 seat facility in Arlington, Texas, WWE is looking to break all of their existing records (for comparison, the numbers they're touting for 2015's version are based on 76,976 fans packing Levi's Stadium). And it seems they're off to a good start.

For whatever issues the company has, selling their biggest spectacle isn't one of them.

Who's headed to Texas next April?