I have to admit, the angle immediately following last night's main event at Survivor Series was very well executed. Everything about it, from the confetti to Roman Reigns lying heartbroken in the center of the ring, was top notch storytelling. Of course, all this does is serve as a prime example that WWE is better at manufacturing moments than they are at building compelling storylines, for the dust (or the confetti) has settled and the company has now positioned Sheamus as not only its world champion, but also as its top heel.
Very little about this makes any sense, as Sheamus has mostly been booked like shit since winning the briefcase and fallen so far down the card that he's been put into a makeshift tag-team with a perennial doormat in King Barrett. The 5-on-5 Survivor Series match pitting Sheamus, Barrett, and New Day against Ryback, the Usos, and the Lucha Dragons was little more than time filler, with the Celtic Warrior being made to look like a complete fool ... who would be WWE world champion by the end of the night.
What does that say about your top prize when someone who is an upper-mid card jobber at best can claim it?
Of course, this highlights the biggest problem with the Money in the Bank contract: that whoever holds the briefcase remains a main eventer by default; then, upon a successful cash-in, can easily be branded as a weak champion right out of the gate with very little fanfare. Never is this more evident than with Sheamus, whose token title reign is doomed to be short and will be instantly forgotten the moment it ends.
The only good that can come out of this is the much-needed character development it provides for Roman Reigns, who has now been screwed out of the WWE world heavyweight title twice in the same year via Money in the Bank cash-in. We all remember eight months ago when this happened...
At WrestleMania, Seth Rollins achieved the Holy Grail of Money in the Bank cash-ins ... and went on to become a terribly booked champion who could only retain on luck and rampant outside interference rather than relying on his wits like the devious heel he was supposed to be. Despite being hugely over and arguably the best worker in the company, he was branded as a fluke champion, which didn't exactly do any favors for the whole Money in the Bank legacy.
So, has the Money in the Bank concept run its course?