WWE Hell In A Cell rumors: What is the main event scenario under consideration?

The fallout from WWE's Night Of Champions pay-per-view has been strangely subdued. The disqualification finish to the John Cena vs. Brock Lesnar main event where Seth Rollins hit Cena with his Money In The Bank briefcase before Curb Stomping Lesnar certainly got everyone talking, but the follow up on Monday Night Raw was lacking, mainly because The Beast Incarnate wasn't on the show and WWE decided not to utilize Paul Heyman's services either.

Brock Lesnar's absence was certainly understandable as he's not booked to appear on WWE's next PPV Hell In A Cell and WWE can't afford to waste the few dates left on his contract. However, that means the most obvious main events (another rematch between Cena and Lesnar for the WWE World Heavyweight Championship or a three-way with Seth Rollins added to the mix) for that show coming out of Night Of Champions are off the table.

Given their lengthy violent grudge together, Dean Ambrose vs. Seth Rollins would be the perfect pairing to fight in the Cell, but does WWE have enough confidence in them yet to headline a pay-per-view on their own and where would that leave John Cena? So that seems unlikely too.

According to Dave Meltzer on his latest subscriber only podcast, the lack of direction is because they haven't decided on a card yet for Hell In A Cell. However, the current scenario under most consideration to headline the show is a unique triple main event where John Cena would first face Dean Ambrose, the loser of that match would then face Randy Orton in a Hell In A Cell match and the winner would face Seth Rollins, also in the Cell. The seeds for this storyline were clearly sown on Raw this week where Ambrose and Cena teased a fight in the opening segment over who would get their hands on Rollins, before being interrupted and distracted by The Authority, who unsuccessfully attempted a divide and conquer strategy by booking them in separate matches against their henchmen. But if at first you don't succeed, then try, try, try again, right, Cagesiders?

From a marketability stand point it's not the greatest idea, as traditionally shows where the main event isn't certain going into the show don't usually don't do well on pay-per-view and run the risk of disappointing the fans if they don't get the outcome they're expecting or hoping for. However, with WWE changing their business model this year to rely more on long term WWE Network subscriptions and less on impulse PPV buys, they have to worry more about satisfying their subscribers than drumming up last minute one-off purchases, so this scenario could work if booked correctly.

What do you think, Cagesiders? Are you intrigued by this plan or would you prefer something different?