Anyone who watched Monday Night Raw this week may have noticed an in show commercial featuring Adam Rose and Santino Marella pushing the product Twisted Tea. As we know WWE is currently marketing itself as PG, however, WWE performers have just appeared alongside a hard alcohol that is meant for adults 21 and over.
Here's the video:
So what does this mean?
I'm not here to offer an answer just an opinion, and to give a platform for a discussion on the issue.
I don't know about anyone else, but to me marketing an adult product on a show that is (self advertised) primarily focused on marketing toward children is an issue, especially since it's Twisted Tea.
We were all young, and as we know very few people start out drinking beer. If a kid saw Stone Cold Steve Austin drinking a beer and said to a parent they wanted a drink of the beer they're most likely going to spit it out or at minimum remark that it tastes terrible because it does at first (assuming the parent let them taste it). Twisted Tea is a different story. It really does taste almost exactly like Tea, which, in my opinion, presents a problem.
Underage drinking is a big issue, and WWE promoting an alcoholic beverage that tastes good is extremely hypocritical with regard to all the other work they do.
What do you guys think? Is this a big deal or not?