Twice during this morning's first quarter of 2014 investors conference call, WWE made mention of re-launching Tough Enough, the reality show/talent search that has been through five previous iterations as a show on MTV and USA and once as segments integrated into Smackdown when it aired on UPN. It has been three years since the last edition of the concept, where aspiring pro wrestlers/sports entertainers are trained by WWE Superstars to compete in for a WWE contract.
First, when discussing expansion plans for WWE Network including new features and new content, Tough Enough was specifically mentioned. Then again, in answering a question about spending money on more original programming for WWEN like the currently airing reality show Legends House, Tough Enough was again specifically mentioned as part of the response.
No further details were given, so there's obviously no time table for filming or debut. Any questions about WWE talent involved (such as Stone Cold Steve Austin, the host of the last version from 2011), number of participants and the like weren't even addressed.
With a stocked developmental system and rumors of additional signees almost every day, it's debatable what value Tough Enough has (or ever had) as a talent generator. But with a 24/7 streaming channel demanding new content, it's not surprising that WWE is looking at properties with name recognition as potential content for WWE Network.
Anyone excited about watching for the next Mike Mizanin or Ariane Andrew on a new version of Tough Enough?