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WWE Network subscriber numbers announcement leads to huge stock drop


Earlier today (April 7, 2014), one day after a financially successful WrestleMania 30 pay-per-view (PPV) event took the Mercedes-Benz Superdome in New Orleans, Louisiana, by storm, WWE announced its current number of subscribers to the hugely ambitious WWE Network.


That's a big, big number but not nearly as big as many expected. In fact, most expected that the combination of free trials offered, WrestleMania 30, and the low price point would draw 1 million subscribers. After all, if WrestleMania costs upwards of $70 to order via traditional PPV and fans could simply subscribe to the Network to get six months of PPV shows for that price, why not order?

There will be growth, of course, but the announcement of the first wave of subscribers led to a big drop in stock. After an incredibly successful first quarter thanks to hype for the Network and the pending television rights deal, the price dropped some 19-percent today.

As of this writing (via Google Finance):


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