WWE sent out the following press release today on the numbers the WrestleMania 30 pay-per-view (PPV) pulled for the event that took place on Sun., April 6, 2014, at the Mercedes-Benz Superdome in New Orleans, Louisiana.
STAMFORD, Conn., April 15, 2014 - WWE® (NYSE: WWE) today announced that WrestleMania 30 reached a record 1 million households in the U.S. alone on WWE Network and pay-per-view combined, the first time WrestleMania has eclipsed this mark domestically. With more than 667,000 WWE Network subscribers in the U.S. and nearly 400,000 domestic pay-per-view buying homes for WrestleMania 30, WWE is confident that it will reach its goal of 1 million subscribers by the end of 2014.
WWE Network launched on February 24 in the U.S. and successfully streamed six hours of live coverage of WrestleMania 30 on Sunday, April 6. Additionally, more than 7.1 million hours of video content was viewed on WWE Network during WrestleMania Week from Tuesday, April 1 through Tuesday, April 8.
WWE Network will be rolled out in Canada, the U.K., Australia, New Zealand, Singapore, Hong Kong and the Nordics in late 2014/early 2015.
The spin here is that because the Network has 667,000 subscribers and the show still did "nearly" 400,000 buys on PPV, the event reached 1.067 million domestic households, which would be a record. The company is also saying, essentially, that because 400,000 homes bought the PPV, the belief is that shows demand for the product and represents the number of people who will subscribe to the WWE Network by the end of the year, pushing it over 1 million, which was the goal.
Either way, the numbers are impressive.