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Bray Wyatt returns at Hell in a Cell, costs Dean Ambrose match with Seth Rollins

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What the hell was that?

The Dean Ambrose vs. Seth Rollins Hell in a Cell match was shaping up to be a classic. Not only did WWE trust in the two to headline the pay-per-view (PPV) at the American Airlines Arena in Dallas, Texas, they delivered the goods in what was undoubtedly the best Hell in a Cell match in many years.

Then, just as it looked like we were about to see the finish, the lights went out and, wait, what the hell?

(GIF via WrestlingWithText.com)

Bray Wyatt made his return after weeks of amazing vignettes signaling his break up from Luke Harper and Erick Rowan. He told us time and again that "it's coming", but none of us knew that meant he would disrupt the finish to one of the best matches of the year that was supposed to represent the blow off to one of the best feuds of the year.

Yet here we are.

Thoughts?