On January 24, 1999, the World Wrestling Federation (WWF) unleashed its annual Royal Rumble event from the Arrowhead Pond in Anaheim, California. Vince McMahon would embrace his heel persona and put himself over as the winner, but that's not why this date in WWF history is worth noting.
Not even close.
That's because Mick Foley and The Rock would engage in the now-infamous "I Quit" match for the WWF title in the main event, which helped throw back the curtain on what took place that night thanks to Barry Blaustein's Beyond the Mat documentary.
Wrestling is fake? Watch the reaction from Foley's wife and kids during any one of his 11 unprotected chairshots.
The Rock would go on to win the bout (and the title) over an unconscious Mankind by playing a recording of his opponent's voice over the public address system, using the phrase "I Quit" from an earlier broadcast.
See the gruesome bout in its entirety, after the jump.
The footage from Beyond the Mat:
How about it Cagesiders, too far, even for the "Attitude" era? Or a necessary evil to put these guys over?