When asked what prompted him to let his pay-per-view behemoth, Brock Lesnar, appear in the WWE '12 video game, UFC President Dana White replied with the following:
"They asked if he could be in the game. What does it hurt me if the guy is in the video game? Brock gets to make some money over on the WWE side, they make a great game and Brock's in it and sell some games. He's still in my game, too. It's not a big deal. It's one of those things... It's an easy give for me for a guy like Brock to say, 'Yeah, go ahead, you can do the WWE video game.' It doesn't affect me one way or the other.
But surely he wouldn't be able to wrestle with WWE again, right?
"If next weekend he wanted to wrestle in the WWE, that would be a whole different story. He'll never wrestle in the WWE while he's under contract with me. But to be in their video game, that's part of his history. He came from the WWE. I would have no problem with them making any kind of deal that they wanted to do with him as far as merchandise goes. Why would I block him from making money and giving the WWE an opportunity? ... The WWE built him up into the star he was. For me now to sit back and go, 'No, he's mine,' I don't care about that, it doesn't affect me or my business personally. And it helps my athlete. I'm cool with Vince (McMahon), too. I have a good relationship with him.
White knows, if nothing else, concessions must be made to keep talent happy, especially when dealing with Lesnar. That's what this sounds like, more than anything else.