From the press release:
The opportunity to watch two live prelim fights for free from UFC® Fight For The Troops 2 is now only a click away. The Ultimate Fighting Championship® announced today that fans will have the ability to watch two exciting UFC contests on Saturday, Jan. 22 at 8 p.m. ET/5 p.m. PT by simply clicking the "Like" button on the official UFC Facebook page.
By liking Facebook.com/UFC, fans will gain access to a live stream of the lightweight battle between Cody McKenzie (12-0) of The Ultimate Fighter®and veteran Yves Edwards (39-16-1), as well as a pivotal welterweight clash pitting TUF alum DaMarques Johnson (16-8) against Mike "The Joker" Guymon (13-4-1). Fans that do not have a Facebook account are encouraged to sign up at www.facebook.com.
"I'm always looking for ways to give fans fights for free and this is just another example of that," UFC President Dana White said. "Facebook is such a great tool for people to stay connected and we're excited to put two live fights on our UFC page for free."
Yet again the UFC is demonstrating wisdom in dealing with social media, as seen prior to this with Twitter and YouTube. Facebook may turn out to be the biggest success of all the UFC's online endeavors, and I'm eager to see how many new "likes" the UFC gets on Facebook out of this. The UFC continues to set the standard in mixed martial arts, and are also pioneering sports in social media.
Speaking of social media, Cageside Seats is on Facebook and Twitter, gives us a "like" and follow us!