It's being reported everywhere that Hulk Hogan is suing Post Foods over this commercial for Cocoa Pebbles, which features a wrestler character who resembles him named "Bulk Boulder":
Since parody isn't quite as protected when used in an endorsement, Hogan doesn't seem to have a bad case. It doesn't hurt that he started his career as Terry "The Hulk" Boulder.
I love this tidbit from the linked story:
The complaint lists all sorts of tidbits about his career, such as the fact that he was the most-requested celebrity of the 1980s for the Make-a-Wish Foundation and had the single biggest 900 phone number from 1991 to 1993.
Meanwhile, Ric Flair did an interview where he mentioned that Hogan's back problems (and upcoming surgery) could mean the end of his career. Hogan's been in a lot of pain and had trouble functioning well, which is something that others have mentioned recently. Dave Meltzer has speculated that he may use it as an excuse to leave TNA with his head held high.