Drew McIntyre! Yes, WWE did a bait and switch angle. After Kofi Kingston beat Christian to apparently win the IC title, Drew McIntyre returned on the first Smackdown show after he was fired and gave Teddy Long a letter from Vince McMahon demanding that he be reinstated and given the title back. Long, of course, acquiesced to this demand. Was the secrecy behind this angle designed to get more heat on McIntyre as McMahon's chosen one really worth it? Storyline twists are going to get leaked to the Internet anyway and only a negligible proportion of their audience will go out of their way to find that information. Surely it's not worth conning the boys in a business where it is difficult for management to maintain trust with their workers and having people come to the presumably wrong conclusion that he might have failed a drug test, just to swerve the hardcore fans on a short term storyline that'll be forgotten about within weeks.
Speaking about McIntyre, the latest insider gossip on him from Dave Meltzer's May 17th 2010 Wrestling Observer Newsletter, is that he's losing favour with some people in the office over his behaviour. Is WWE stardom at a such a young age going to his head like it did with Randy Orton at a similar age? Obviously the key decision makers must still like him, but resentment is building backstage due to him getting the big push, failing to get over and still being pushed ahead of more reliable, experienced hands. Reading between the lines, maybe the short term firing angle was to send a message about how easily his push could be taken away from him, if he doesn't buck his ideas up and start behaving better