According to Dave Meltzer in this week's Business Entertainment Sports (snappily abbreviated to Wrestling) Observer Newsletter, Brock Lesnar vs. The Undertaker is not the only unlikely to happen "out-of-the-box" idea Vince McMahon has had for next year's WrestleMania. Speaking of the much talked about confrontation between Lesnar and Undertaker at UFC 121, the correct answer to Geno Mrosko's work or shoot question was that it was unsurprisingly the former with Vince being "completely aware of everything" that went down. With this idea being dead in the water, given that there's a snowball's chance in hell that the blindsided Dana White will allow his top draw to wrestle for the company that sought to get UFC banned in Europe, Vince has had to think of a plan B.
His plan B has involved a desperate scramble to line up an alternative outside celebrity to headline WrestleMania. As his recent huge shake-up of WWE Creative proves, Vince now realises how stale his roster and PPV matchmaking is and that he'll need outside help in order to stop the bleeding and draw a big Mania buy rate in four months time (particularly with The Undertaker being touch and go for being able to return in time for Mania). His search so far has not been successful with at least two other celebrities he's pursued resulting in the same likely dead ends as the courting of Brock Lesnar. The trustworthy Dave Meltzer, sworn to secrecy, wouldn't reveal the names of the celebrities, but said that one would have been "gigantic mainstream" but not that effective at garnering PPV buys (similar to Floyd Mayweather vs. Big Show), while the other celebrity "wouldn’t have gotten as much mainstream, but the dynamic could have been brilliant, almost surely would have been better than the Trump angle in execution, and done some really big business". I don't have the foggiest who Meltzer was talking about, so I'll leave it to my industrious American friends at Cageside Seats to make educated guesses and discuss which celebrities they'd like to see at Mania in the comments section.