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Are We All Misreading Dana White's Twitter?


This is going to be short and sweet because quite honestly I think this whole Dana White Twitter Rampage 'news' is a non-story.

Our very own Geno Mrosko has commented on the story, Kid Nate at Bloody Elbow has run with the story and so have the usual suspects in Josh Gross and Zach Arnold, all whom I have much respect for in the MMA media. 

"You guys needs to e mail and tweet ESPN for f***in up the results not me." - Dana White on Twitter

But I myself am seeing this situation completely differently. To me it seems like a clear case of passionate U.S. fans complaining to Dana White via twitter, and White has basically washed his hands of it saying to the effect of "Hey, don't complain to me, complain to ESPN, it's out of my control". Maybe I'm missing something, but I didn't see General White commanding his twitter soldiers in an all out attack on ESPN which is currently what the MMA media is going with. Which to be fair makes for a more interesting story then anything to actually come out of UFC 120 yesterday.

It was Spike TV's choice to run with tape delay because of better general viewership in a prime-time slot. Maximise the number of eyeballs and you'll make more money through the commercial ad revenue sold beforehand. You can't blame Spike for doing what's best for their business and you can't blame ESPN for doing their job. You also can't blame the UFC for having a live event in a different timezone and I think a lot of people - even in the MMA Media - seriously over estimate the influence UFC has on Spike TV's scheduling policy.

A whole world exists outside of the U.S. market and works independently of it. Fans expecting news outlets to hold back information or TV networks to adjust their timetable for the sake of their own personal convenience just show an inflated sense of self-entitlement typical of the "me first" culture that exists today. As unpopular an opinion as this might be, I think it's some petulant fans at fault here.

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