On August 29th, 1988 in Madison Square Garden, history was made. An Elvis impersonator was squashed by a jacked-up guy that was gassed by the time he ran to the ring.
Prior to Summerslam, the Honky Tonk Man held the record for longest reigning Intercontintental Champion in the history of the title. He had beaten Ricky "The Dragon" Steamboat for the title on June 2nd, 1987 during a television taping, where he replaced an injured Butch Reed. By Summerslam 88, he was deeply involved in a feud with Brutus "The Barber" Beefcake, but with Beefcake out with a worked injury suffered at the hands of "Outlaw" Ron Bass, HTM didn't have a challenger. Feeling cocky, HTM takes the mic and issues an open challenge to anyone in the back. Suddenly, the music of a newcomer to the WWF called The Ultimate Warrior started playing, and what followed was the most memorable 32 second match in the history of wrestling.