This past Monday night's (Mar. 24, 2014) episode of Raw in Brooklyn featured special guest appearances by Arnold Schwarzenegger and Joe Celebrity to promote the release of their film, Sabotage, which was hitting theaters Friday.
They even showed how tough they are by beating down The Miz, a former WWE champion and WrestleMania headliner!
Despite this, and plenty of added promotion from WWE throughout the week, Sabotage bombed at the box office. ComingSoon.net has the putrid details:
Former California governor Arnold Schwarzenegger continued his spiraling plummet as a box office star as his action-thriller Sabotage (Open Road), directed by David (End of Watch) Ayer, tanked with just $5.33 million in 2,486 theaters, an absolutely terrible $2,100 per location. The presence of a supporting cast that included Sam Worthington, Terrence Howard, Olivia Williams, Joe Manganiello, Max Martini, Harold Perrineau and Josh Holloway didn't do much to help matters as it likely will be gone from theaters before anyone notices.
What's scary to consider here isn't that WWE promotion didn't provide much of an assist but rather the possibility that it did and this is the result of that. With a reported budget of $35 million, banking just over $5 million in its first weekend is a disaster of epic proportions.
Almost as bad as WWE booking one of its former champions to look so weak against them. How much worse does that look now?