It took all the way to the end of the "groundbreaking announcement" press conference for the WWE Network launch date to be revealed but John Cena came out on stage and revealed when the new online service will launch.
That will be on Monday, Feb. 24, 2014, at 11:05 p.m. ET immediately following that night's episode of Raw on USA.
Here's the video:
But when can you actually subscribe to the Network? WWE.com has the details:
WWE Network, the first-ever 24/7 streaming network, will launch live in the U.S. on Monday, February 24, featuring all 12 WWE live pay-per-view events - including WrestleMania - valued at more than $600 per year for $9.99 per month with a 6-month commitment. WWE Network will also include groundbreaking original programming, reality shows, documentaries, classic matches and more than 1,500 hours of video on demand at launch.
Fans can subscribe to WWE Network beginning at 9:00 a.m. ET on Monday, February 24, at WWE.com, and for a limited time will be offered a free one week trial. WWE Network, the first 24/7 network delivered directly to fans through over-the-top digital distribution, will be available on desktops and laptops via WWE.com. WWE Network will also be available through the WWE App on: Amazon's Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Roku streaming devices; Sony PlayStation 3 and Sony PlayStation 4; and Xbox 360. Availability on additional devices, including Xbox One and select Smart TVs, will follow this summer.
Essentially, you're getting a full day to subscribe in anticipation of the official launch and that night's episode of Raw will undoubtedly serve as one gigantic commercial pushing you to do just that.
And, really, why wouldn't you?
What WWE is asking fans to do, by including WrestleMania 30 in the package, is take the money you would have spent on that pay-per-view (PPV) -- around $60 -- and use it to subscribe to the Network, which you can get at a cost of $9.99 a month with a six-month commitment.
So who's buying?