WrestleMania is the biggest event of the year in professional wrestling and because of that, WWE absolutely pulls out all the stops. With its monster push into the world of social media, that means going above and beyond the call of duty to get fans involved in every way possible.
Now, according to company executive Stephanie McMahon, that includes extending the WrestleMania 29 pre-show to one hour and making it more interactive than ever, with plans in place to have it to where fans can actually affect the pay-per-view (PPV) on Sun., April 7, 2013, at MetLife Stadium in East Rutherford, New Jersey.
PWTorch.com has the note in their recap of the WWE team appearing at the SXSW social media gathering:
Stephanie closed by plugging The Rock vs. John Cena at WM29. "Like me? I'm going to WrestleMania?!" Cena said. Stephanie said the pre-show is going to be extended to an hour. She said the pre-show is also changing. She said it was good, but it became more of a packaged television show. Stephanie said there will be a much-more interactive element with the chance to affect the WM29 show. She said there will also be arena voting. Perkins chimed in that there will be a new platform for WM29 distribution announced in the next week.
Earlier in the discussion, McMahon claimed some of the pre-shows WWE has done for its PPV events have done as well as 200,000 to 300,000 views, which is a gigantic number if it's true. She said the company has what they call a "social ecosystem" now "to direct people from Twitter to the pre-show to the PPV and back to television."
It doesn't get any bigger than WrestleMania and WWE is once again making sure it treats the event with the proper respect. We'll be sure to pass along more details once they become available.