This is a dressing down for the ages, ladies and gentlemen. After political commentator Glenn Beck -- who, in fairness, is only one of many to go after the company -- went after WWE for its portrayal of the Tea Party with the racist and xenophobic characters currently being played by Zeb Colter and Jack Swagger, the promotion invited Beck to appear on Monday Night Raw next week in his hometown of Dallas, Texas.
But now they've taken it one step further with this amazing video of Colter and Swagger cutting a promo in character before breaking kayfabe and completely pulling the curtain back and exposing everything pro wrestling is supposed to stand for.
This level of transparency has been seen before but that doesn't make this any less amazing. It not only shows how great both guys are in their current roles but absolutely destroys Beck before giving him the chance to respond, essentially baiting him into coming on Raw next week so they can make money off him.
That is the name of the game, after all. And if this video is any indication, WWE is going to make plenty of money with this gimmick and these two characters. Forget the DUI arrest, whether you agree with it or not, Swagger probably isn't going anywhere and after watching this, an old smark like myself couldn't help but mark out a little bit.
Cagesiders, we're dying to hear what you think of this one.
UPDATE: Unfortunately, WWE balked on the original video and pulled it in favor of the edited down version they have since put up on its YouTube channel. Watch the new, shorter version below: