Although it made for a predictable Royal Rumble pay-per-view (PPV) event last night (Sun., Jan. 27, 2013) at the US Airways Center in Phoenix, Arizona, the main event of WrestleMania 29 is now set.
The Rock will defend the WWE championship against John Cena in a rematch from WrestleMania 28.
This flies in the face of the "Once in a Lifetime" marketing gimmick the company used to promote their match last year but the way this was booked lends itself to going against it. Rock defeated CM Punk to win the WWE title after a grueling match that saw him overcome the odds while Cena did exactly the same earlier in the night in the Royal Rumble match.
Because hey, Cena winning the Rumble doesn't really give him much of a choice. He hasn't held the WWE championship, the very belt that bears a design created specifically for him, in over a year and he's got every reason in the world to want to get another chance at Rock.
It makes sense. It's logical. It's exactly everything we say we want when complaining about WWE storytelling. Was it predictable? You bet your ass it was, but if they had gone with a swerve just to swerve us because we figured out the direction they planned on going, wouldn't you revolt against that?
WWE's interests are driven by business more than anything and Rock vs. Cena part deux, this time with the WWE championship on the line, is going to do an insane buyrate. In fact, they're likely going to break the record for the most PPV buys in history.
Sorry, Donald Trump.
It should be noted that WWE is crazy enough to change this plan at some point before the show but if there was ever a time not to, this is it.
Rock vs. Cena 2 at WrestleMania 29, Cagesiders. How are you feeling about it?