Del Rio! Swagger! Ricardo! Zeb! Oh It's ON! World Heavyweight Championship!
Last week (Feb. 22), there was some fear that WWE would not look too kindly on Jack Swagger's recent arrest. Getting busted on marijuana charges over a month out from the promotion's biggest show of the year is not the type of PR WWE was hoping for.
But now it seems like Swagger is safe from repercussions -- for now at least -- so we can continue on enjoying the entertainment.
The idea of a xenophobic racist chasing after a "Latino Hero" is one that sounds awesome -- to me at least -- in theory. In practice it delivers some pretty strong shock value and causes a few heads to be turned. Just the knee jerk reaction to it from the fans, either disgust or intrigue, is a wonderful thing. It's good to know that the product can still invoke some emotion.
Now the question remains; can Swagger and Zeb Colter keep it up for another month.
Alberto Del Rio and Ricardo Rodriguez have been pitch perfect faces since gaining the World Heavyweight Championship. Del Rio has made the switch from stuck up rich jerk to man of the people pretty seamlessly. If someone just started watching WWE recently, I'm not sure they would even be able to imagine "The Mexican Aristocrat" as anything else but a benevolent face.
It's also a bit amusing to see that Ricardo has stopped hitting the "from Mexico" in his introduction. I'm curious to see if that will come back, or if Del Rio has been fully "assimilated."
With Zeb as the mouthpiece, all Swagger has to do is stand there, look pretty, and occasionally shout "We the people!" Which he does pretty damn well. But the man is going to have to cut a promo of his own soon. I want to believe that he has the chops to do it.
It's just one of those things, though, that we have to wait and see how it plays out.
This feud can work on a strictly "Us vs. Them" basis. The fact that the "All American American" is the bad guy alone makes this something new and different.
Yes, I know this has been done before with Eddie Guerrero and John "Bradshaw" Layfield. It's still an extremely rare occurrence.
But will certainly help things if something can be added to the proceedings. I really don't need much. The premise is already great. The characters have been well defined and consistent. The core is solid.
However, it's going to be tough to keep all parties from repeating themselves over the next few weeks.
Del Rio and Ricardo love American and represent the American Dream. Zeb and Swagger hate immigrants and hate what America has become. It's a basic story of right vs. wrong, good vs. evil. I understand the tale is inherently repetitive. It's been told for thousands of years, and it will be told for thousands more.
It's the little twists, though, that make it interesting.
I'm curious to see how WWE decides to play this moving forward. Zeb and Swagger could go wicked over the top, doing some dastardly deeds that cause even more shock in the audience. Or they could play it smart, throw a curveball in the mix. Change things up a bit to keep everyone guess.
Or they could just keep singing the same song and dance. It's been working so far. Right?
Everything Else! Bullet Points!
Tonight SmackDown will "transform into the social center of the WWE Universe." What does that mean, you may ask? Who the hell knows! Probably a bunch of Twitter stuff, maybe some Touting, a little bit of YouTube and Facebook thrown in for good measure. Try not to hate it too hard.
We will also get to witness the debut of Fandango! It's like a skinny Brodus Clay!
Hopefully this has prepared you for the night's festivities. Leave a comment below about what you are looking forward to, and please join the entire CSS Friday night gang in the live blog TONIGHT!