Well, that didn't last long, did it?
Just one week after a world traveled crowd at the IZOD Center in East Rutherford, New Jersey, decided to go into business for itself and do whatever it damn well pleased, which included singing along with Fandango's theme song, WWE tried to capitalize on something that looked to be well on its way to becoming a craze.
Not so fast.
That's because the company latched on to an organic thing created by a particularly lively portion of the fan base and tried to make it "mainstream." Watch this video from Monday Night Raw last night (April 15, 2013) and let the distaste course through your veins:
This was preceded by Fandango himself coming out and dying a very slow death in front of a crowd who just didn't get it and was never, ever going to. That's partly because of WWE and partly because, well, the Bi Lo Center in Greenville, South Carolina, was filled with the tamest of fans.
Here's the problem with this: the WWE fans who did what they did with Fandango's theme did it because it felt right at that time. WWE latching on to it immediately had a negative effect, stealing some of its natural charm. Then, as the company is want to do, it quickly tried to shove it down our throats and force fans to go along with it.
Hence the slow death on last night's show.
The good news is Raw and SmackDown emanate from London next week and it's entirely possible those crowds will play right into it. But even if they do, it just won't be the same because it isn't the fan's thing anymore. WWE took it and twisted it all up into what it wants it to be.
And this is why we can't have nice things.