Here's how you know Brock Lesnar signed a real sweetheart deal with WWE: he has done next to no media for his match against Triple H tonight (Sun., April 7, 2013) at the WrestleMania 29 pay-per-view (PPV) event at MetLife Stadium in East Rutherford, New Jersey.
His manager, Paul Heyman, has served as not only his mouthpiece on television, but he's also doing all the heavy lifting in terms of promoting the match to the media in radio, video, and telephone interviews in the past few weeks. Heyman has been a busy bee at Axxess, running around and accommodating all those who have requested his presence.
All while the Brockness Monster remains in hibernation.
This is made even more amazing when you consider the fact that every other member of tomorrow night's card has done some form media leading up to the show. That includes the rarely seen Undertaker, who made an appearance at Axxess to sign autographs for fans at a VIP session.
When "The Deadman" is outpacing you in terms of fan interaction, you know you've got it easy.
Still, with his proven box office drawing power and the fact that it's expected he'll do the job for Triple H, top executives at WWE have passed it all off as simply the cost of doing business with a loner who would rather remain isolated out on his farm or hunting up in Canada.
As long as he's making money for the company and doing as he's told, he's worth the investment. And with WrestleMania 29 already the most lucrative event in pro wrestling history -- and it's expected to be the biggest selling PPV in history as well -- Lesnar is already doing all the company is asking.
Also interesting is how Heyman described coming back to WWE simply because Lesnar called and told him to cut a deal so he wouldn't have to do promos on Monday Night Raw:
"Brock Lesnar came back and they put a microphone in his hand and he does not like to talk to people because Brock Lesnar does not like human beings. Once they put a microphone in his hand he called me up and he said 'cut a deal and get back in there because I'm not going to do that again.'"
Heyman would also say Lesnar is enjoying his time back with WWE and that's likely in large part because the company isn't asking him to do media in the same way the Ultimate Fighting Championship (UFC) was during his mixed martial arts career. Brock would at least show up for open workouts and press conferences for UFC President Dana White.
WWE Chairman Vince McMahon gets a series of short appearances on Raw and a couple matches on PPV spread throughout the year.
Yet, somehow, it works.
Cagesiders, are you looking forward to seeing Lesnar at WrestleMania 29 tonight? Or have they failed to do enough to sell you on the match/show?